Statement of Work

Prepared for:

Sunshine City Natural Wellness

Prepared by Nadeem Ahmad

OVERVIEW – STATEMENT OF WORK

Deliverables

9

Brand Design

Core branding exercise for the leading line of products. Consistent messaging, naming conventions and selective color schemes to identify and differentiate product lines and verticals. 

9

WordPress Website

WordPress setup. Including a homepage, blog archive, custom post types, product pages, product review pages, custom header & navigation, custom footer & integrated contact forms. 

9

WooCommerce Storefront

Setup and integrate WooCommerce with the website. Includes inventory management, product pages, product reviews, product summaries, checkout, payment pages, payment confirmation page, shopping cart, discount codes.

9

Product Landing Pages

Single product landing pages – specifically for targeted audiences and media buy campaigns. These pages are intended for conversion/sales.

9

Information Landing Pages

Landing pages with the intent of offering information in exchange for email/phone/contact information to build a lead pipeline of prospects and customers. 

9

Copywriting

  • Webcopy for the home page.
  • Sales copy for product pages.
  • Product copy for packaging.
  • Landing page copy for optins.
  • Email copy – transactional emails.
  • Email copy – nurture emails.
9

Social Media

Creating a library of branded assets for social media:

  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • Reels – YouTube/Instagram
  • TikTok
  • 9

    Consulting

    Empowering your business to grow by accessing the knowledge & experience of few of the brightest minds in marketing; be in touch with technology, trends & strategies that are current & upcoming; mastermind as a collective to find actionable items to navigate the marketplace.

    9

    Content Marketing

    Transforming an anchor piece of content into several unique pieces of microcontent; a strategic weekly scheduling & delivery ; tracking engagement & user behaviours; repurposing the content for the second time – this time more centric around the needs of the customers.

    9

    Information Marketing

    Complete engagement lifecycle via media buying on ad networks & social media; starting with a fix budget & continued with optimization towards deeper engagement & higher ROI/ROE. With the focus on building lead pipelines through knowledge & information products.

    9

    Content Distribution Grid

    Reformating the achor & micro content into different verticies to address key triggers like urgency, scarcity value, timing & consumption of our content from the perspective of our readership.

    9

    Affiliate Networks & SOLO Ads

    Creating campaign assets for affiliates to market our products to their lists. Assets include email copy, banner ads, product shots etc. Solo ads follow the same concept as networks but are segments of private email lists.

    EchoFish

    Organic Domain Traffic – As stated above 162,612 organic clicks as of June 1st 2022. Once our domain is published this traffic will be targeted at a specific set of URLs.

    458 Landing Pages – Currently EchoFish has 458 unique niche specific domains in the CBD vertical. The 458 domains house 1146 Sub Domains that are part of the organic SEO strategy driven by our AI platform. The organic growth trajectory has been consistent over the last several weeks and anticipated to follow the same pattern moving forward. Once targets are established a strategic plan will be put in place to increase the rate of growth to over 10,000 domain & subdomain publications. 

    Webdesign Layout & Objective

    → Working within brand guidelines
    → Ecommerce centric design
    → Focused on user engagement.

    → Strong social proof
    → Prominent calls to action
    → Integrate with CRM/Analytics

    → Visual optimization of images & layout
    → Flow of content will be product/review focused
    → Linking hierarchy & structure to be search engine friendly

    → Mobile layout will be device centric
    → Lighter images, less videos to keep load times quick (mobile)
    → Focused on touch/swipe vs. click experience

    → Stream all social media content using specific hashtags
    → Embed Facebook™ conversations on the website
    → Embed YouTube™ Live video channel

    Landing Pages

    → Unique pages for specific campaigns
    → Unique pages for specific lead sources

    → Specific page for sponsors
    → Specific page for events
    → Specific page only to submit feedback (internal only)

    → Specific page for social proof
    → Unique page for long web copy
    → Unique page for short web copy

    → Unique page for corporate branding
    → Unique page for product categories
    → Unique page for customer profiles
    → Unique page for customer lifestyles

    Integrations

    ANALYTICS & REPORTING

    → Google™ Analytics Code
    → Google™ Tag Manager
    → Google™ Tracking Pixel
    → Google™ Conversion Pixel
    → Facebook™ Tracking Pixel
    → Facebook™ Conversion Pixel
    → Hotjar Web Analytics (UX/UI Heatmapping)

    API INTEGRATIONS

    → Current CRM
    → Gravityforms
    → Stripe (payment processor)
    → Zapier Automation

    SOCIAL MEDIA

    → Facebook™ Messenger
    → Manychat™ Messenger Automation
    → Hashtag Wall
    → Social Share Icons (major platforms)

    STORAGE

    → GSuite
    → DropBox

    Content Creation

    Our in house process for creating content:

    → Original Video Content (specific topic)
    → Transcription
    → Blog
    → Article
    → Long format social content
    → Medium format social content
    → Short format social content
    → Graphics & design for each piece of content

    *IMPORTANT TO NOTE

    Content from the original video piece is repurposed three times – for the following audiences:
    → Unaware of the pain & unaware of the solution (build awareness – long term)
    → Aware of the pain but unaware of the solution (acknowledge pain offer solution – short term)
    → Aware of the pain & the solution (offer incentive & call to action – immediate)

    Account Services

    ADMINISTRATIVE

    → Meetings
    → Strategy Sessions
    → Project Management

    TECHNICAL/TESTING

    → Testing web framework & functionality
    → Cross browser compatibility
    → Mobile optimization
    → API integrations

    MEDIA

    → Content to platform compatibility
    → Cross device compatibility
    → AV optimization

    Summary of charges

    Item

    Description

    Timeline

    Hours

    Cost

    01

    Brand Design

    2 Weeks

    36

    $2700

    02

    WordPress Website

    3 Weeks

    45

    $3375

    03

    WooCommerce Storefront

    5 Weeks

    90

    $6750

    04

    Product Landing Pages

    2 weeks

    20

    $1500

    05

    Information Landing Pages

    8 Weeks

    80

    $2000

    06

    Copywriting

    12 weeks

    160

    $8000

    07

    Social Media

    24 Weeks

    120

    $3600

    08

    Consulting

    26 Weeks

    130

    $9750

    09

    Content Marketing

    16 Weeks

    80

    $2800

    10

    Information Marketing

    5 weeks

    50

    $1750

    11

    Content Distribution Grid

    2 weeks

    40

    $1600

    12

    Affiliate Networks & SOLO Ads

    18 Weeks

    90

    $3150 + %

    13

    EchoFish

    26 Weeks

    ~

    $15000

    14

    Total Number of Hours + Cost

    791

    $61,975

    Important Notes

    Cost of Technologies such as Hosting, Domain Registration, Zapier, ActiveCampaign, Rafflecopter, Gravity Forms, WP Fusion, SEM Rush etc. or any equivilant agreed upon will be the repsonsibility of Sunshine City Natural Wellness. Affiliate Fees and payout structures are still to be negotiated and agreed upon between Sunshine City Natural Wellness & the third party networks. Payment Terms for the total amount of $61,975 will be equally divided over a 6 month term from the signing of this agreement and paid in equal installments of $10,329 on a fixed date each month.