Digital Business System
Calgary Glass Repair
prepared by: Nadeem Ahmad
Consulting & Core Foundation
Craft Corporate Message
Having absolute clarity of what we stand for as a company by defining the values we carry with us, the impact we’d like create and the legacy we intend to leave behind.
Define Corporate Vision
Business Development Outreach Program
Refine Standard Operational Procedures
First Touch Resolution
Research Audience & Demographics
Core Branding Exercise
On Corporate Culture
Let’s create a culture that fosters excellence in customer care – teaching our employees how to accept business challenges, and how to treat partners and customers, and each other with empathy. Whilst crushing sales targets.
Functions & Frameworks
Functions & Frameworks (F+F) is a living and growing set of rules where process and procedure operate as one unit resulting in the organization to execute within purpose and maximum efficiency.
As a startup it would be wise to engineer a nimble and robust F+F that thrives in both a retail and digital environment. This approach will mitigate the risk of cementing ourselves in one direction or the other.
F+F prioritize the organizations focus on three outcome driven functions: acquire, deliver and scale.
9 Frameworks • 3 Functions
As the F+F illustrates above, the complete structure is placed between two anchors: mission and mindset. This intended to keep the organizations sense of direction and purpose on point – defining what we want to do through our mission statement and having the mental/emotional capacity to execute by building the right mindset.
Frameworks feed functions, in turn the functions produce results; the results are measurable in a variety of ways: customers, community, data, information, opportunity, relationships, partnerships etc. all with the objective of building a profitable business.
Outlined in this section is the breakdown of the 9 frameworks.
The strategies outlined are from a 10,000 ft. view – with a vision and mindset that scalability is inevitable. Implementing the points shared in this proposal immediately is not the point but rather a means of sharing ideas that will benefit us at scale.
On a last note – culture is the lifeblood of every organization – doesn’t matter of how good the software is, or how smart the strategy, if people don’t matter, empathy is not a currency and the environment is toxic every pebble of a roadblock will feel like a mountain.
Cultivate the culture.
Conversation to Conversion
Modeled for Business
Operations and People
Trust the Team
Strategy to Scale
On Customer Service
Set the customers expectation that exceed through unexpected ways, use care and kindness to its advantage – make others feel so good that its weird. Be exceptionally weird.
PHASES & EXECUTION
Research our current customer demographic. Understand their pain points and what other options they have
Reviewing our digital footprint to identify opportunities online – if there are none – take the knowledge and expereince from our retail research and extend it online.
Review and define the variouis technology platforms required to create an engaging and creative user experience that can scale a seamless online and real world retail experience.
Planning Case Studies
Keeping the grand vison in mind of attracting future opportunities, defining and creating a framework for the case studies we’d like to publish.
Build a Super Audience
ON BUILDING A LEGACY
A society grows great when old men plant trees the shades of which they know they will never sit in. Good people do things for other people.
Planning and audit of the current pain points in the business.
Establishing organizational charts, defining roles and responsibilities
Investing in roles & talents. Assuring the right people are in the right roles in the company.
Establishing SOPs for each defined role, identifying sales/marketing, finance & fulfillment roles.
Define key metrics, KPIs and analytics, logistical bottlenecks, training opportunities.
Leverage current roles and assets in the community. Create a rolodex of influential (industry) leaders.
Define ideal avatars, in new verticles, parallel partnerships in the industry.
Define the corporate messaging – from telephone calls to emails, to follow up text messages.
Operational goals, hire on key inflencers in other areas, or create strategic partnerships.
Review, build or create new case studies with relevant data collected in the last 8 weeks online/offline to forcast the end of the quarter.
Review online presence, refine email marketing strategy offer new marketing program for the next quarter.
Quarterly strategy focus on mindset, goal planning for the next 2 quarters.
Organic Content Strategy - Text
Organic content strategy for text based content only, long format copy, guest articles. Focus on brand building and increasing the size of the digital footprint.
Organic Content Strategy - Search
Organic content strategy for search centric content, short format content, organic keyword ranking. Focus on organic reach and increasing the size of the digital footprint.
Organic Display Strategy
Graphic design, ads and visual content intended to drive organic traffic to our landing pages. This is done through local ad networks and hyper local Facebook Groups.
Short Form Video Strategy
Short form videos (reels), ads and visual content intended to drive organic traffic to our landing pages. This is done through local ad networks and hyper local Facebook Groups.
Long Form Video Strategy
Organic video content, walkthroughs, tutorials and full installs on our own YouTube Channel. Highlighting quality craftsmanship and our team memebers.
Keyword bidding/ranking for local reach. Optimized for need/intent based keyword targeting.
Google Display Network
Keyword paired with display ads. Optimized for brand awareness, product knowlege and intent targeting.
Short Form Video Campaigns
YouTube reels, Instagram stories and Tiktok reels. Scroll stoppers, heavy on the creativity and return on attention.
Titles and Professions
Specific for LinkedIn. Targeting procurement managers, project managers, influential leaders in the city hall.
Topics and Problems
Video, graphics and text based content designed for Pinterest, Quora, Instagram stories. Backed by an organic commenting farm.
Consulting - $3,600
12 sessions consulting engagement, to support the leadership of the company to define the vision and culture of the organization. Further to strategically postion the company to systematically increase marketshare. Typically these sessions are once a week and can be stretched across a time horizon that works with the goals of the company. This is probono.
Onboarding Funnel - $5,000
A linear conditional logic form designed to onboard prospects and provide critical information to our customer care team to make a sale in a simple three step process. This is probono.
Creative Services - $2,500/m
Creative services includes copywriting, video editing, graphic design for ONE campaign. One campaign is defined as having a Set of 10 Ads. We’ll craft creative ad content intended to be repurposed across other paided platforms.
Creative Agency Service Agreement
This agreement (“Agreement”) is entered into as of April 25, 2023 by and between nadeemable marketing inc., an Alberta corporation, with its principal place of business at 264 Wolf Creek Manor SE, Calgary AB, T2X 4V3 (“Agency”), and Calgary Glass Repair, with its principal place of business at 70 Shawville Blvd SE #240, Calgary, AB T2Y 2Z3 (“Client”).
Mutual Nondisclosure Agreement
Both parties agree to keep any information shared between them in strict confidence. This includes all business and financial information, creative concepts, and any other proprietary information.
Creative Services Agreement
The Agency agrees to provide the following creative services to the Client:
The scope of the project, including deliverables, timelines, and any specific requirements, will be agreed upon by both parties prior to the start of any work.
Business Consulting Agreement
In addition to creative services, the Agency may provide business consulting services to the Client, including but not limited to marketing strategy, market research, and brand development. Any such consulting services will be subject to the same terms and conditions as outlined in this Agreement.
Creative Service Schedule
The Agency agrees to provide the following creative services to the Client:
The timeline for each creative service will be agreed upon by both parties prior to the start of any work.
Business Consulting Calendar
The Agency agrees to provide the following business consulting services to the Client:
12 Sessions as outlined above. May be subject to change as per the needs of the business. All sessions will be prescheduled in advance and will be a minimum of 30 minutes to a maximum of 60 minutes per session. Client may exhaust the sessions as required. Sessions to not roll over or exceed 24 weeks.
The timeline for each business consulting service will be agreed upon by both parties prior to the start of any work.
Payment Schedule for Creative Services
The Client agrees to pay the Agency the following fees for the creative services provided:
Creative Services (Media/Post) for $2,500.00 / month
Payment Schedule for Business Consulting
The Client agrees to pay the Agency the following fees for the business consulting services provided:
Business Consulting $3,500/ 12 Sessions. Fee Exempt.
Ownership of Creative Assets
Any creative assets produced by the Agency during the course of the project will be owned by the Agency, except for any licensed or purchased assets that have been approved by the Client. The Agency reserves the right to use any such assets for promotional purposes in its portfolio.
Either party may terminate this Agreement with a 14 day notice of transition, with or without cause, upon written notice to the other party. In the event of termination, the Client agrees to pay the Agency for all services provided up to the date of termination.
This Agreement shall be governed by and construed in accordance with the laws of the Province of Alberta, without regard to conflicts of law principles.
This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements and understandings, whether written or oral, relating to the subject matter of this Agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.
Thank you for lending your trust and confidence. May this journey be fruitful and wildly successful for all individuals involved.