oh, hey doc.

i’m stoked you’re here – i got 2 great reasons!

most probably we’ve recently connected via LinkedIn or in person at an event. i might have said something to the effect of:

“hey, i’m working on a marketing blueprint, specifically for doctors. I’ll send you something…”

This is that ‘something’.

so here we go

as an angency owner, managing people, projects, deadlines & budgets, two things that are most critical is you skill and the time to execute it.

i mean,

having the dream & drive for becoming a doctor
grinding though university
graduating. (right?)

leaning into your expertise – daily
learning to keep your skills adhead of the curve – often
parting with professional advice  – every third sentence
thinking about how to better other peoples lives – constantly.

and then whatever hat you wear – when you’re not practicing.

a chess champion,
professional horserider,
a youtube chef,
fun uber driver,
a father,
a grandmother,
nature lover,
nude artist for hire,

it’s what revives you and, gives you joy.

we can’t forget corporate responsibilites: registering a practics, getting the licenses to practice, firing people, paying taxes, getting audited, legal lawsuits.

yeah, it can get pretty ugly.

with all that going on. and then some
you still have to keep a fresh and creative mind for marketing.

great reason number two why you’re here:

who we are:

we’re a team of digital marketers with the blueprint that doctors can use to grow their practice by building their authority first.

what we do:

we build personal brands for doctors by producing original content.
we build systems for clinic owners that increase foot traffic & localized reach.
we work with medical brands for national or global campaigns.

we accomplish this by creating content plans designed to scale at your pace. if you want to grow quickly – tell more stories.

hang tight. i just scratched the surface.

working with professionals that are not ‘marketers’, despite every part of their being feeling that they are – there are specific pain points preventing doctors from producing their own content.

could this be you? maybe.

here are some of the conversation pieces that come up:

1) “hmm, i’m not sure if i’ll have the time, I mean I have kids too…”
2) “it’s complicated, like i’m not even sure about the right camera…”
3) “i’m busy all day and I don’t know what I want to talk about…”
4) “look i tried it for like, 2 weeks. and one person walked in the door. one.”
5) ” i tried this with another agency and it was like i’m paying for nothing…”

to this, my conclusion respectfully is that:

a doctor, is a doctor, is a doctor.

i mean, the way you know a spinal cord
and all it’s humanly functions. perhaps

perhaps, I know audio & visual design
and it’s creative benefits.

and to close,

putting on a marketing hat with everything else going on.
is the last thing you’d want to do.

if you’ve made it this far:

i’m wondering
if you’re wondering

long pause (3 seconds..or something)

what the offer is?

before we get there – here’s a few key points that set us apart from other agencies.

– we have a proven marketing blueprint  for medical professionals
– we are NOT offering lead generation
– we are building your authority, using your content
– we build custom content calendars around your availability (min. 20 min/day)
– we work with one dedicated person on your team for regular check-ins
– we have 24 hour messenger & email support
– we have one dashboard where doctors can see data behind the activity
– we have flexible project management flows
– we manage weekly, bi-weekly, monthly, quarterly content calendars
– we source, deliver and help setup your recording environment – in the clinic
– we connect the necessary software & hardware elements
– we Gusto. He does some pretty epic impersonations. Celebrities & Radio Voices

all this, so you can show up, press record, look CONFIDENT and start talking. cool. right?

the cost?

ah, yes.

here’s the fun part. example included.

our pricing model is based on how many questions you’d like to ask.

i promise it will make sense,

let’s say you’re my client.

the convo goes something like this:

you: “i need to figure out what my patience really want. i don’t have time in the day to ask those extra questions. appointments are back to back and I can’t miss golf on Fridays”

me: “cool, what do you want to know?”

you: “most of the people I help in the clinic come with challenges that are rooted in their diet. i mean, you can go to the gym all you like, but if your diet is piss poor then the work is much hard and the results will never showup. i need to come up with a way to show people this, take them to a point or realization that their diet matters.”

me: “okie.”

working away in the trenches

STUCK between a gaming chair and a 49″ monitor

over a zoom call & A PRAYER

the team & i craft a set of ingenious questions.

let’s break this down for a minute.

Here’s what I need:

this is me talking to myself with my inside voice

– list of top 5 health issues rooted in health challenges.

all the data is the clinic’s own – collect data to review a list of diagnoses given over a 90 day period.

– list of top 5 outdoor physical activities

all the data is the open sourced & based on the city you’re in. all sources are cited.

– list of top 5 nutritional recipes

all the data is the national censes public domain. all sources are cited.

– list of top 5 nutrition management apps

all the data is the national censes public domain. all sources are cited.

– list of top 5 whys

this is the data set that will be collected in this campaign.

Here’s what we’re going to build for the project:

– landing page with questionnaire
– one landing page per outcome

Outcomes can be fun and fancy.

That really depends on you.

If you give away yoga mat
Or a 75″ flat screen

What’s going to get you more eyeballs.

You can always team up with a few other docs and give away a Ferrari.
The possibilates are endless.

For you, my doctor friend,

– 1 submission form for new requests
– 1 submission form for edits
– 1 reports dashboard in notion

keeping touch:

– zoom call monthly or bi-weekly
– 24/7 chat customer service

the data:

– ga charts for organic traffic
– email marketing data
– subscription data
– un-subscription data

and other bespoke requests.

the bigger objective here is to take things off your plate and save you time and money by way of process.

keeping things simple and productive.

 

alright here we go again

once we’ve collected the data:

– we publish a page with the results
– we craft specific keyword strategies in favor of dr. evil’s plan (me)

the format is:

1 primary question

3 or 5 multiple choice options

AN ODD NUMBER OUT IS REQUIRED, TO MAKE LIFE make sense.

here’s what it looks like:

question 01:

why don’t you go to the gym.

and we’ll stick to one example to keep time short

in this question, our focus is on the emotional side. the options presented will be intentionally emotional in nature and allowing to only select option per question.

here are the options:

a) it hurts
b) it’s scary
c) i don’t like people
d) too crowded
e) i gave up

to cut it short, in this example at a very, very high level the two responses

(c) i don’t like people – is a personality response
(d) it’s to crowded – is a physiological response

there are the responses we’ll focus on.

the score of each question is decided in the planning phase of this project.
the dedicated scores created for each response are assigned.

here’s what we are tracking in real time

1) the emotional response to the words
2) limited ability to only select one option

essentially empowering or forcing, depending on how you word it, a person to make a decision in short order.

it’s a simple but not an easy task.

here’s what we craft from the data collected:

a page (screenshot) that shows the responses:

from the data we curated the list
its metrics are focused around the objective of the campaign
this way only relevant information is published

simultaneously: information is provided to the creative team. in the form of tasks,
here’s the list of what we can produce. side note – remember the words, graphics artwork, storyboards, scripts written are all pretaining to

content articles – based on (c) i don’t like people & (d) too crowded

(c) 3 ways to be likable: Feature article content, published on your blog or Medium account. our team does all the research, fact checking and citing for you. there’s a dashboard in notion for that.

(d) good gyms that aren’t crowded – best times during the day vs 24 hours gyms – the guide to finding a gym that works for you. Feature article content, published on your blog or Medium account. our team does all the research, fact checking and citing for you. there’s a dashboard in notion for that.

to get people to these pages and subscribe to your content

we created an entire library of artwork & graphics to fit all major social platforms.
all the artwork is scheduled and set in sync with a larger campaign.

to get people invovled we went as far as scheduling interviews and asking the same questions, we captured the same information by setting up a kiosk/desk with an individual asking the questions.

in closing

our pricing is a combination of the number of questions asked and the number of multiple choice options defined.

the bare bones starts a $400, $397 whichever you prefer. 

the options are discussed during a discovery call. we can go from thematic images and branding to creating artwork that builds awareness in your clinic. yes pharma sends you lots of free ones.

i get it.
but that not your brand.

just below this we’ve created a mini calculator to help you with budget scoping. basically number of questions and number of options per question.

and if you’re one of those nerdy doctors ready to whip out his calculate to calculate differentiators between the question and option pricing models – please send it to me, i need one. 

click here to calculate something.
click here to book a quick introduciton via zoom here.

 

 

 

 

 

 

 

Here’s a quick calculator

a rough estimate only

Filling the form:

– know what your current audience numbers are
– answer a few questions
– see a simple quote
– cta to book a discovery call

Fill out the fields.
Pick some options.
See an estimate.
Book a Call.

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